by Christiana Gokyo, Jos
The media has been charged to promote the “Export 4 Survival” campaign as a viable means of economic growth, poverty alleviation and industrial development.
Director and Chief Executive Officer of Nigerian Export Promotion Council (NEPC), Dr. Ezra Yakusak, said that, as Information and Communication professionals, they have a great responsibility to set the agenda for national conversation towards issues that are to the wellbeing of the citizenry.
He elaborated, that, what matters most presently is the need to promote the ‘Export 4 Survival’ campaign, which is a patriotic call for all Nigerians to understand the urgency of engaging the non-oil export trade as a viable means of economic growth, poverty alleviation, industrial development and boosting the nation’s foreign exchange earnings.
He made the remarks, while declaring open of a one-day Media Retreat for Commerce and Industry Correspondents of Nigeria (CICAN), held at the Conference Room of the Council on Wednesday in Abuja.
He explained that, the media retreat, organized by the Council for members of CICAN was part of the Council’s media relations with a view to deepening their knowledge and understanding of the NEPC mandate – being an agency of the Federal Government responsible for the development and promotions of non-oil export.
“The Council is poised to build and sustain a mutual-beneficial relationship with members of the media in realizing the economic objectives of the present administration, which is targeted at diversifying the economy from a monolithic to a robust economy driven by the non-oil sector,” the director said.
Dr Kakusak noted that, believing that the media has a critical role to play not just promoting the activities and programmes of his Council, but can also create awareness of the opportunities in the non-oil sector, saying, the media can sensitize the exporting community and the general public on the need to embrace export as the only means of surviving our nation.
“There is no doubt that, the theme of this retreat, ‘Diversification of the Economy: The Role of NEPC,’ complements the Council’s strategic communications, which seeks to position the Council as a unique brand that aims to create a set of positive perceptions that not only represent what we stand for – to spearhead the diversification of the Nigerian Economy by expanding and increasing non-oil exports for sustainable and inclusive growth – but also the essence of what will be delivered or experienced by the exporting community and discerning public.
He said, “The retreat further provides a veritable platform for informing the public of our resolve to change the narratives and position the non-oil sector as the tonic for rejuvenating the nation’s fragile economy.
According to him, “It also has the propensity in building brand awareness, boost credibility of our programmes and activities as well as generate the desired traffic to all our social media handles.”